Apple passes Google as the heavyweight champ of brand names.

Good morning everyone,

I was reading through my typical industry news this morning and read that Apple has regained the top spot as “Most Valuable Brand” overtaking Google again.

Screen Shot 2015-05-27 at 10.04.06 AM

The top ten include Apple, Google, VISA, Coca-Cola and a surprise to me at the number ten spot: Marlboro…cigarettes! I don’t know why this surprises me so much, but it did. I know that tobacco companies have a huge marketing budgets, but I personally use every brand on the list except for the cigarettes. No wonder there are some kids using tobacco so early, it’s tough not being exposed to branding every where you turn.

Well, congratulations Apple. I’ve been right there with you to the climb to the top. I personally started repairing Apple devices back in 1994 – and if you can believe it, we were actually repairing Apple Floppy Disk Drives by the thousand. You know that you’re a “vintage” guy when you know the difference between an “Auto-Inject” and “Manual-Inject” floppy drive. Oh how times have changed.

Have a great morning, I’ve got a lot of blogging to catch up on, I’ll be back soon!

Take care, Ryan

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